The first beauty shoot I did was with two models and two looks and I was doing hair and makeup. If i'm being honest this was way too much work for me, especially since it was my first time. I felt very rushed in my process because really everyone is waiting on the makeup artist for most of the day and I hate feeling "late" even though I technically was on my own time. So this time around I felt much more relaxed having one model with 3 looks. That way if we didn't make it through all 3, I at least was only working on one person and didn't feel as rushed.
I'm not sure if all artists do this, but when I shoot beauty I like to set aside a few "hero" products that I want to showcase in this shoot. I'll pick about 3-4 different brands to use for the look and make sure that I tag them in all the photos. I've even sent a few edits to the brands themselves just to let them know I appreciate their products and have used them in a professional setting. I've received free products and follows on Instagram for doing this, so it can be worth it to take the time.
Even though the focus of this is makeup, this is not just your show. This beauty shoot is a collaboration and you need to make sure that you and the photographer are not only on the same page, but also comfortable with being honest and flexible with each other. Sometimes I have an idea that I think it great but it isn't translating so well on film. That's where the photographer gets to step in and suggest another idea and you both get to meet in the middle on something great. I've definitely been in positions with photographers that couldn't take feedback very well and the miscommunication showed in the photos and I was unable to use any of them. You don't want to waste your day like that. Make sure you have great communication with your team and that you're all comfortable collaborating and you should be golden.
6. Edits, Edits
If you're super lucky (like me) and the photographer you're shooting with is also amazing at editing, you don't have too much to worry about with this. But that's not always the case. With beauty photography there is definitely such thing as too much editing. You want these photos to show off what you can do as an artist, but you also want them to look clean and polished as if they're good enough to go in a magazine. This is where you need to discuss editing, and making sure whoever is taking care of this is finding a balance between letting the makeup shine and not ever doing it. You want the tones to stay true and the skin to still look like skin.